Choose Chicago is the official sales and marketing organization responsible for promoting Chicago as a global visitor destination to business and leisure travelers.
Work directly with destination media and other targeted niche media to generate publicity in Asia for Chicago as a must-see tourist destination. Working closely with the Vice President of Media Relations, the Media Relations Director for Asia will be responsible for planning and implementing media relations strategies and programs, performing all traditional media relations functions including writing, initiating media contact and placement, pitching and securing, corresponding with media and partners, providing direct support to media for individual visits, press tours, in-market missions, events, receptions, marketplaces, and more.
SUPERVISOR RESPONSIBILITY: N/A
- Develop and implement media relations strategies and programs for identified national, key, state, regional and border media markets in Asia (China, Japan, S. Korea and others as required)
- Drive the Chicago and regional message to key markets in Asia and align that message, and the ways in which it is delivered, with other Choose Chicago channels, including paid media campaigns, social media, etc.
- Build productive long-term relationships with media in key markets in Asia, including national and key city-based travel/meeting trade and consumer media, bloggers, freelancers, influencers, etc.
- Plan, develop, implement, pitch, lead and actively manage press trips, individual media visits, in-market media missions, promotions, live remotes, media marketplaces, events, receptions, etc.
- Conduct proactive and reactive media initiatives including building itineraries for visiting media, providing information, photos/video, writing press releases and story ideas to pitch, promote, and follow up to secure placements with media, including news stories and features.
- Field media queries, lead and liaise daily with media, often by telephone, email and/or in person.
- Research, write and distribute news/press releases and inspiration pages to pitch and follow up with media to generate positive media coverage on the destination.
- Directly lead media strategies to support niche markets (e.g. culinary, art, culture, family, LGBT, etc.) and selected major events, (e.g. Chicago Architecture Biennial, Expo Chicago, Chicago Restaurant Week, Chicago Theatre Week, Chinese New Year, etc.), liaising with partners and other Choose Chicago business units.
- Collaborate with Choose Chicago departments (Marketing, Global Development, Cultural Tourism, Convention Sales) to align activities and bring media relations expertise, recommendations and support to their initiatives.
- Conduct interviews with media as spokesperson in assigned markets when appropriate and approved.
- Manage program budget currently in the range of $450,000-$550,000 for assigned markets and maintain accurate, timely accounting practices.
- Work with and support public relations agencies in Asia working on Choose Chicago’s behalf in specific countries; report regularly on the results of the partnership to evaluate its effectiveness.
- Develop and implement promotional campaigns with/without Marketing Department for specific markets.
- Monitor, track and save successful media coverage/placement as a result of work in markets and help produce monthly reporting on such results to share with various partners, committees, board, meetings, etc.
- Report to partners on media coverage and ensure partners are aware of the value Choose Chicago Media Relations, Asia generates (individually and collectively)
- Keep up to date on the destination, media outlets and contacts, as well as social media and online opportunities.
- Monitor and assess market news and top stories, including new trends in the hospitality and tourism industry.
- Manage and maintain market media lists; develop customized lists for specific projects and distribution.
- This role will require out of market travel (approx. 33%), as well as evening and weekend work in/out of market to host visiting media and support major events.