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Director of Research
Manage the research, performance measurement and reporting functions of the San Diego Tourism Authority (SDTA). Maintain organization and operation of all SDTA research and data. Collect and review economic and travel industry data for use in developing marketing programs. Evaluate performance on a national, regional and local level. Procure and analyze economic and industry forecasts and projections for the travel industry and San Diego tourism. Develop underlying assumptions and data to support future projections or conditions. Manage return on investment for the organization and reporting to the Tourism Marketing District. Manage the SDTA stewardship of the visitor industry research and performance. Manage field research vendors in the
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