POSITION: Chief Sales Officer, Lafayette Convention & Visitors Commission

STATEMENT OF PURPOSE:

The Chief Sales Officer (CSO) provides leadership, direction, and resources to the sales department and is accountable for the overall sales department performance, the achievement of sales department goals and targets, and the alignment of the CVB’s sales strategy. This position oversees all sales activities in the Group Tourism, Convention & Sports sides of the business. The CSO directly manages a staff of 5-6 employees, including the Senior Sales Director, the Vice President of Tourism Sales, Director of Sports Business Development and Visitor Center Manager.

REPORTS TO AND SUPERVISED BY:

President & CEO

DEGREE OF SUPERVISION:

Attend weekly staff meetings or individual meetings as needed.

Annual performance appraisal by President & CEO.

SUPERVISION EXERCISED:

Tour & Travel and Convention/Sports Departments, Visitor Center Manager

LOCATION OF JOB:

Lafayette Convention & Visitors Commission, Lafayette, LA

QUALIFICATIONS:

Minimum of 10 years experience in sales within a Convention and Visitors Bureau (CVB), the Tourism Industry, Hotel Sales or a combination of all. Previous management experience is preferred.

SPECIAL KNOWLEDGE:

Communication skills are essential for this position. Must be capable of clear and concise instruction to his or her staff as the head of the entire sales department, which determines performance and efficiency across the department. Interpersonal skills are also necessary to establish and maintain relationships on behalf of the organization; Must have experience packaging and closing deals with clients, and experience in executing large events (City-Parish wide) with multiple partners.

MAJOR PERFORMANCE RESPONSIBILITIES:

· Responsible for leading the sales team to increase bookings through new client leads and relationships and designing and implementing appropriate sales strategies for each of the organization’s sales channels.

· Responsible for implementing key performance metrics for the sales team and working with team members to maximize success. Conducts regular research, keeps up with trends and best practices which gives the organization a competitive edge, and keeps the organization on par with the biggest players in the market.

· Generates reports, presentations and proposals for key stakeholders concerning the sales department as well as instructive materials for other sales personnel. Materials are to be clear, concise, understandable, and persuasive.

· Develop relationships with key stakeholders, including facilities, hotel General Managers, Owners, and more.

About Lafayette Convention & Visitors Commission

Lafayette Travel was created in 1974 to serve as a tourism promotion and marketing coordinator for all of Lafayette Parish. Lafayette Travel’s mission is to provide leadership in initiating as well as coordinating the marketing of Lafayette throughout the world as a highly desirable vacation, group and convention destination. We also solicit and service conventions and other related group business, and engage in visitor promotions, which generate overnight stays for Lafayette, thereby enhancing and developing the economic fabric of the community. The vision of Lafayette Travel is to have the most progressive, efficient and creative destination marketing organization in the state of Louisiana as an accredited Destination Marketing Organization. This includes innovative marketing efforts that will bring greater awareness of Lafayette as a visitor, group, meeting and sports destination due to the implementation of this vision. This quality experience is supported by: - An abundance and variety of dining, shopping and entertainment opportunities to include nature based and cultural experiences, as well as, events and festivals that enhance the visitor experience. - Desi...rable lodging. - Preserved natural resources, landscapes and scenic corridors. Industry Hospitality Company size 11-50 employees Headquarters Lafayette, Louisiana Founded 1974

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